Brief
Brooks Running added nitrogen to its shoe cushioning and wanted runners to understand and enjoy the chemistry behind the cushioning.
My role
The campaign’s agency identified me through TikTok. I fronted and co-created the campaign film, presenting the product launch as a science demonstration.
Outcome
The campaign ran across YouTube, TikTok and social for the Glycerin launch.
We discovered Dr. Raven the Science Maven, a modern-day Ms. Frizzle. Not only does Dr. Raven seamlessly blend swagger with science, but she makes learning fun and fun to look at.
The result was share-worthy content that’s part chemistry, part product demo, and part Lady Gaga video.
Run on Nitro in the news
All news
If your product has science behind it, write to me, or see more partnerships.
