The brief
Brooks put nitrogen in their shoe cushioning and wanted runners to geek out over the chemistry behind it.
My role
Their agency found me on TikTok. I fronted and co-created the campaign film, turning a product launch into a science show.
The outcome
The campaign ran across YouTube, TikTok and social for the Glycerin launch.
We discovered Dr. Raven the Science Maven, a modern-day Ms. Frizzle. Not only does Dr. Raven seamlessly blend swagger with science, but she makes learning fun and fun to look at.
The result was share-worthy content that’s part chemistry, part product demo, and part Lady Gaga video.
Run on Nitro in the news
All news
Your product has science in it too. Write me, or see more partnerships.
