The brief
Brooks put nitrogen in their shoe cushioning and wanted runners to geek out over the chemistry behind it.
My role
Their agency found me on TikTok. I fronted and co-created the campaign film, turning a product launch into a science show.
The outcome
The campaign ran across YouTube, TikTok and social for the Glycerin launch.
We discovered Dr. Raven the Science Maven, a modern-day Ms. Frizzle. Not only does Dr. Raven seamlessly blend swagger with science, but she makes learning fun and fun to look at.
The result was share-worthy content that’s part chemistry, part product demo, and part Lady Gaga video.
Your product has science in it too. Write me, or see more partnerships.
