Brooks Glycerin shoes mid-stride among blue nitrogen bubbles

Case study: Run on Nitro

Brooks put nitrogen in their shoe cushioning and wanted runners to geek out over the chemistry. Their agency went looking for a scientist and found me on TikTok. We turned a product launch into a science show.

Brooks Running · with Curiosity Advertising · YouTube, TikTok & social

We discovered Dr. Raven the Science Maven, a modern-day Ms. Frizzle. Not only does Dr. Raven seamlessly blend swagger with science, but she makes learning fun and fun to look at.
Curiosity AdvertisingBrooks’ agency, from their case study
The result was share-worthy content that’s part chemistry, part product demo, and part Lady Gaga video.
Curiosity AdvertisingBrooks’ agency, on the campaign
A gloved hand in a lab coat holding a bubbling Brooks-branded Erlenmeyer flaskA Brooks Caldera trail shoe on a mustard pedestal in front of a mountain backdrop

Your product has science in it too. Write me, or see more partnerships.

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contact@thesciencemaven.com