LINUS, a Boulder research firm with three decades in health care, and HSBC Innovation Banking surveyed 1,019 young physicians to forecast American health care in 2035
Baxter speaks at the Nebraska Women in STEM Conference in April 2024. Photo: Bio Nebraska
Dr. Raven Baxter is one of the leaders credited in Health 2035, a forecast of American health care from HSBC Innovation Banking and The Linus Group (LINUS). The report was released at HLTH USA 2024 in Las Vegas on October 21, 2024. It quotes Baxter in its section on health literacy.
"Healthcare education directly ties to outcomes and disease prevention globally. We need more health literacy for the public," Baxter says in the report.
Her quote runs beside a passage titled "Health Literacy is the Antidote to Social Media," one of the report's myths to bust. The passage argues that health literacy depends on each person's motivations. It cites a survey of 2,000 Americans that found one in five turn to TikTok for advice before their physicians. "Delivering factual, educational content through entertainment mediums that society is increasingly gravitating toward has a much higher chance of improving literacy than today's health information norms," it says. Its bold prediction for the section is that "communication channels evolve to capture the masses, including those in underserved communities."
Baxter's quote, top right, on page 21 of Health 2035, beside a quote from Amy Merrill of Eyes Open and Plan C. Image: Health 2035, HSBC Innovation Banking and LINUS
The report arrived amid wide public concern about health misinformation. In August, a KFF poll found that about six in ten adults were not confident that health information from AI chatbots is accurate. In early October, FEMA Administrator Deanne Criswell warned that falsehoods about the response to Hurricane Helene were hampering FEMA and discouraging survivors from applying for aid. Hurricane Milton was then heading toward Florida. Amy Merrill, president of Eyes Open, named the same risk in a quote beside Baxter's. "Accuracy of information is going to be a huge issue," she said.
The authors began with in-depth conversations with eight physicians aged 21 to 35 in July 2024. It then surveyed 1,019 physicians in the same age range across the country. "We also engaged over 40 visionaries across the healthcare ecosystem," LINUS president Kristin Apple said on a HLTH podcast about the report. The work produced three scenarios for 2035, called Migration Nation, The Healthspan Mandate and Access Abundance.
According to HSBC's announcement, 61% of the young physicians said they went into medicine to help others. They predict that AI will aid 32% of diagnoses and 31% of treatment decisions, but only 8% of their time interacting with patients.
Others credited in the report include geriatric medicine expert Christine Cassel, MD; Ted Love, MD, board chair of the Biotechnology Innovation Organization; Vanessa Mbonu of the NAACP; and Luke Timmerman, founder and editor of the Timmerman Report. LINUS, based in Boulder, Colorado, has spent three decades in market research for health care and life science companies. HSBC Innovation Banking, a division of HSBC Bank USA, works with venture-backed technology, life science and health care companies.
Baxter is a molecular biologist and science communicator, known online as Dr. Raven the Science Maven, the name under which the report credits her.
The full Health 2035 report is published by HSBC, and LINUS describes the project on its Health 2035 page.
Dr. Raven Baxter reports from the launch of the Planetary Health Check 2026 at Climate Week NYC, where she interviewed climate scientist Johan Rockström and former Unilever chief executive Paul Polman.
Dr. Raven Baxter reports from the 81st UN General Assembly in New York, from the SDG Media Zone at UN Headquarters and the Unstoppable Africa business forum.
Dr. Raven Baxter launched The Science of Life, her newsletter on Substack, on Sept. 2, 2026, with a post answering thousands of comments on a crocodile's virgin birth.
