Founded in 1863 and maker of Aspirin since 1899, Bayer launched Science Delivers on World Science Day 2025 to collect Americans' stories of science and counter misinformation
Dr. Raven Baxter posted two Instagram Reels for Bayer's Science Delivers campaign in March 2026. The first went up on March 4, and the second followed late on March 10.
The first video opens on a residential street in winter. "Most people think that science only happens in labs with beakers and white coats. But look around! Right here, right now, science is happening everywhere," Baxter says.
The videos came out as public confidence in scientists stayed below its 2020 level. A Pew Research Center report that January counted 28% of U.S. adults with a great deal of confidence in scientists. About four in ten had felt that way in early 2020. In 2025, the CDC counted 2,289 confirmed measles cases across 48 outbreaks, for a disease declared eliminated in the United States in 2000. A Harris Poll survey sponsored by Bayer, released March 18, found that 80% of Americans blame social media for misleading health and science information.
"I'm Dr. Raven, molecular biologist. I used to study the tiniest building blocks of existence, and now I get to help people see what I've always seen," Baxter says in the first reel. "Science is the language of everything around us, and it is beautiful."
Baxter walks viewers through the postcard builder at sciencedelivers.com. Image: Dr. Raven Baxter, Instagram
She then reads the postcard she wrote for the campaign. "Dear Science, you taught me that asking questions is brave. That curiosity is where discovery begins, and that sharing knowledge might be the most powerful thing we can do. Forever yours, Raven." On screen, she shows the site's postcard builder, which offers prompts such as "I trust the scientific process because..."
Baxter in her second Science Delivers video, posted March 10, 2026. Image: Dr. Raven Baxter, Instagram
The second reel turns to misinformation. "Every single day I watch misinformation spread faster than facts. Pseudoscience is taking up spaces where science should live," Baxter says. "Evidence-based science built everything that we stand on. Every innovation that heals us, feeds us and connects us started with science." It closes with a call to add a message to the campaign's public gallery. "When we speak up for science together, we speak up for progress."
Bayer was founded in 1863 in Barmen, Germany, now part of Wuppertal, and launched Aspirin in 1899. It launched Science Delivers from St. Louis on World Science Day, Nov. 10, 2025. The campaign invites Americans to share stories of science's impact and to challenge misinformation. It includes oversized "Science, Sealed, Delivered" mailboxes and a public gallery of digital postcards. Its declaration, "Don't (Just) Trust the Science", ran in the Wall Street Journal, the Washington Times and Politico. The campaign's site says more than 1,000 stories have been shared from all 50 states.
Before she turned to science communication, Baxter studied protein folding for her master's degree at SUNY Buffalo State. She holds a Ph.D. from the University at Buffalo.
The reels are on Instagram (March 4 and March 10). The campaign is at sciencedelivers.com.
Paid partnership with Bayer.
Dr. Raven Baxter closed a three-reel Instagram series for the Partnership for Public Service on Sept. 27, 2026, telling the stories behind federally funded science.
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